I've noticed lately there has been a lot of clothing companies like L.L. Bean, Cole Haan, Esprit, Ann Taylor and Talbots going through extreme brand make overs with new stylized ad campaigns. Looks like L.L. Bean, Cole Haan, and Esprit have taken a note from J Crew's successful reinvention and are trying to market themselves as youthful, lifestyle brands. Ann Taylor known mainly for its women's career wear has emerged with an updated sophistication about it. And who knew that dowdy, frumpy Talbots (no offense to anyone who wears the brand) could get it together and revamp itself with an air of sophistication.

L.L .BEAN

Esprit

 I used to love Esprit and L.L. Bean when I was in high school, but as I grew older and times changed, these two brands seemed to be slow with keeping up with the ever changing styles and trends. I think the two have definitely done a good job with their make overs. L.L. Bean being the best of the bunch presented here.

Cole Haan

Ann Taylor

Talbots

I do have to say Talbots definitely wins for the best over all change. I'm not saying this makes me want to run out and start shopping there, years of associating the brand with uncool, frump just doesn't erase overnight, but I think it's off to a good start.

What do you think about these brand make overs? Good, Bad, nothings going to help them. Please Post your comments below.

Hey everyone, sorry I've been bad with keeping up with posts, but as most of you know I was working on a film. I'm wrapped and back and excited with today's post about fashion and digital media.

Film and fashion have always gone hand in hand and now more than ever, the two have joined forces to hit consumers across the internet with in-season digital campaigns. Below are some of my favorite films of the season from brands like Prada, Rodarte and YSL.

The LOVE Thing from LOVE on Vimeo.

During Men's Fashion Week, the Yves Saint Laurent show opened with “Ain’t Nothing Like the Real Thing,” a 7-minute film by legendary photographer Bruce Weber. (Warning there is nudity in the video above, but if you know and understand Bruce Weber's work you shouldn't be offended)

You can find many of these fashion films online on sites like The New York Times, editorial channels like NOWNESS, Dazed Digital, video sharing sites, and brand web sites.

More and more we will probably see less money going into traditional fashion branding (ie.print advertising campaigns) and evolve into if not completely digital media. I for one still love flipping through a magazine like French Vogue and Elle, looking at editorial creativity in that medium. I hope the two mediums can co-exsist, satisfying the early adapters and creatures of habit like me.

Do you think the digital media will wipe out picturial advertising completely or do you think there is room for both? Please post your comments below.

Spring is in the air, flowers are blooming, cafes seats are hard to come by and this my friends can only mean one thing. We can break out all things white again! I don't adhere to those dated Memorial Day/Labor Day rules on wearing white. For me as soon as the rainy days subside and it's about 65 degrees everyday, I'm all about the white. Below a few inspired staples that I will be wearing this Spring day forward!

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Hi all! Sorry I've been slow to post lately. I'm working on a film project for the next few weeks, been moving into an office, and working on some things that I don't want to share with everyone just yet. But, I came across something today that was too good not to share with you all during my shopping adventures.

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First two Killers movie posters released by Lionsgate, go see it June 4, 2010.

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